November 2023 / zeron receives very good PR ratings from customers
Following the motto: "zeron wants something: honest feedback", zeron has launched an anonymous online survey among all existing customers. The survey asked for an open and honest assessment of the quality of service in the areas of concept/strategy, brand/product PR, corporate PR, corporate publishing, influencer relations, social media and crisis PR.
It was equally important for us to find out more about how our dear clients rate us for a total of 15 types of service – from strategic thinking and consulting expertise to value for money. And because we know that soft skills determine customer satisfaction too, there was also a question block about this with 17 points.
The response from our customers was pleasing, with many taking part in our online survey or using the survey to give us feedback in person! We were very pleased: We are proud of this great result, but have nevertheless scrutinised the results critically in order to improve further in some areas, despite our very good and good grades. Because that is our incentive.
The top five results of the zeron customer survey:
1. sympathy: grade 1.0 2. work on call (without extensive briefing): grade 1.1 3. solution-orientation and flexibility: grade 1.2 4. professional expertise, PR know-how, crisis PR: grade 1.3 5. concept/strategy, customer expertise and professionalism: grade 1.4
Also interesting: 50 per cent of our clients do not want to use digital tools, only 17 per cent are in favour of this. And what we didn't like to read at all was that around 50 per cent of our customers are not familiar with our entire range of services. We want to change this and improve in this area too.
It was also nice to receive some direct feedback, such as this: "I would like to thank you from the bottom of my heart for the many years of competent, honest and good cooperation." We don't know who sent it. But we say from the bottom of our hearts: Thank you very much for the compliment and all our customers.
