January 2024 / zeron scores in the glasstec content pitch

glasstec is the world's leading trade fair for all things glass and the undisputed number 1 with its size, industry expertise and internationality. It takes place every two years in Düsseldorf - in 2024 from 22 to 25 October. For four days, around 1,000 exhibitors will present themselves to around 30,000 visitors from over 100 countries.

At the end of 2023, Messe Düsseldorf put the content and social media budget for glasstec out to tender. zeron was allowed to pitch - and was able to convince the glasstec team. Since January 2024, zeron has been responsible for glasstec's content and social media channels: website, LinkedIn, Facebook and X. zeron's tasks as a PR agency: researching and developing relevant content for all channels. A real challenge due to the international nature of the target groups and the diverse areas of application for glass in the industry.

We started with a content workshop. Since then, we have been busy writing website texts (SEO, of course), captions for LinkedIn, Facebook and X, creating images and visuals and taking care of community management. A great job that is a lot of fun and for which we, as glass experts, are simply predestined :-). Here's to a content-strong 2024 et al!