At the established industry event Trendtag Glas, organised each year by the Aktionsforum Glasverpackung (Action Forum Glass Packaging), practical case studies are particularly popular – as they are in trade magazines and the trade press. After all, there is hardly anything more exciting than taking a look behind the scenes of the market and competitors.

Development of a digital format for practical cases as industry insights for use in the corporate and social media channels of the Action Forum Glass Packaging – B2B as well as B2C.

The conception and realisation of four digital cases, for which zeron is responsible for the entire service package, from the storyboard and acquisition of partners to the organisation of video shoots and distribution via YouTube. Haus Rabenhorst, fritz kola, Kolonne Null and the start-up mehrwelt provide insights into their marketing or sustainability strategies, packaging philosophies and product development in videos ranging from 5 to 7 minutes in length.