Aktionsforum Glasverpackung: 'Sector Award' PR

/ And the winner is... our client.

The situation / 

Glass is a very special material with many advantages. Using glass packaging makes an important contribution to health and environmental protection, and Aktionsforum wanted to recognise this with an award.

The brief / 

To encourage the food and beverages industry to package their products in glass and to positively influence their packaging choices.

zeron’s idea / 

We initiated a new sector award called ‘Innovative Product in Glass’ for – as the name indicates – innovative products packaged in glass. An independent jury of experts such as Andrej Kupetz, the Managing Director of the German Design Council, selected the nominees and winners. The awards are presented every year at the Trendtag Glas event, where attendees also vote for the public choice award. We developed the idea, fleshed out the concept, and every year we recruit the jury members, process the submissions and organise the awards presentation event. We also handle all the intensive press relations activities surrounding the award.

The result / 

The annual ‘Innovative Product in Glass’ award is a sector highlight that generates widespread media coverage. The award was well received by the food and beverage filling industry, with almost 30 submissions were received in the first year. In the second year it was even more popular, attracting 30 percent more submissions.