EKO-PUNKT: Podcast placement

/ Positive positioning via podcasts in PR
 

The podcast placement at a glance

Client / EKO-PUNKT
Objective / Agenda setting / Positioning EKO-PUNKT in the relevant set of potential customers
Industry / Recycling
Target group / B2B / Purchasers and packaging decision-makers from various industries
Use / Trade press, website, social media
 

The situation / 

Companies that put packaging into circulation must license it with a dual system of their choice. One such dual system is EKO-PUNKT from REMONDIS.

The task / 

Position EKO-PUNKT as the perfect partner for recycling and sustainable packaging solutions through various PR measures in the B2B world and trade press.

The implementation / 

zeron platziert EKO-PUNKT in dem spannenden Podcast „Packaging People“ des Packaging Journals – ein Fachmedium mit hoher Relevanz in der Verpackungsbranche. 35 Minuten lang plaudern ein Vertreter von EKO-PUNKT und Chefredakteur Jan-Malte Andresen über die europäische Verpackungsverordnung und eine einheitliche Kennzeichnung für recycelbare Verpackungen. Perfekt vorbereitet von zeron.  

The result / 

A very informative and exciting podcast that manages to present a dry topic in an engaging and easy-to-understand way. Listen here: to the podcast