Johnson Controls is one of the world's leading providers of solutions for smart, healthy, and sustainable buildings. The company regularly participates in trade fairs to present its state-of-the-art solutions to an international audience of experts, professionals, and the trade media.

Making optimal use of the live presence at the trade fair for PR and press relations.

zeron develops a three-stage concept for Johnson Controls' trade fair PR. Stage 1 involves inviting journalists to the trade fair stand via editorial contacts. Stage 2 involves creating press kits with press releases on trade fair innovations, the service portfolio, and Johnson Controls as a company, including image material. And stage 3 is the follow-up and placement of interviews, case studies, and specialist articles in important trade media.

Numerous trade fair reports and clippings relating to trade fair appearances and first-class editorial contacts with journalists on site. A perfect door opener for placing case studies, interviews, and specialist articles in high-reach key media.