Glass is a high-quality packaging material for food and beverages, cosmetics, and pharmaceuticals. It is practically inert, offers fascinating design possibilities, and can be recycled without any loss of quality. New packaging can be produced in a resource-efficient manner using up to 90 percent recycled glass cullet. There are many arguments in favor of glass, making it a popular packaging material among consumers.

To use PR and traditional press and media relations to provide B2B information and education, positioning glass as a modern, high-quality, future-proof, and sustainable packaging material in the minds of industry and packaging decision-makers, as well as important multipliers and stakeholders.

A broad package of PR measures and complete management of B2B communications for the Aktionsforum Glasverpackung. From PR planning and topic development to the placement of specialist articles and interviews, to the editing of press releases and online newsletters, as well as content management for the LinkedIn channel. zeron manages all PR as an external press office. Including several additional PR campaigns.