On a personal note: zeron now has its own blog on the website www.zeron.de. And it kicks off straight away with the big question:
What does the future hold for PR?
In her first article, our agency director Vivian Stürmann shares ten insights into the PR sector of tomorrow. She explores how PR will operate over the next five to ten years, how the traditional media landscape is evolving, what role social media will play in the future, and how visibility is achieved in the context of AI and related technologies.
A thesis we’ll put forward right away: the role of PR departments and PR agencies in the future will be to orchestrate content in such a way that it flows seamlessly across print, digital platforms, algorithms and AI systems.
Because one thing is clear: PR is changing. Press releases remain important, as do media contacts. But communication is becoming broader, faster and more complex. Websites, owned media, influencer relations, corporate publishing and storytelling are becoming increasingly intertwined. That is precisely what this new blog is all about: personal, opinionated and focused on what matters to PR professionals now and will matter even more in the future.
Over the coming months, we will be publishing further blog posts on PR, media relations, brand communication and content strategy.
