September 2026 / zeron turns Westfield Centro’s 30th anniversary into a media event

30 years of Westfield Centro: To mark the anniversary of Europe’s largest shopping and leisure centre, zeron, acting as the external press office, designed an anniversary campaign featuring a range of PR activities.

A highlight was the press event on 3 September, to which zeron invited selected guests and members of the media to Westfield Centro. General Manager Andreas Ulmer, Oberhausen’s Mayor Thorsten Berg and Rainer Suhr, Head of Tourism and Marketing at the Economic and Tourism Development, looked back over 30 years and paid tribute to the significance of Westfield Centro for Oberhausen and the region. Over the course of three decades, the former industrial site has developed into one of Germany’s most important shopping, leisure and entertainment destinations.

In addition, the anniversary package comprised a press release, a radio partnership with Radio Oberhausen and a reader campaign with WAZ Oberhausen.

The anniversary generated a great deal of media coverage: interviews, soundbites and features in print and online media, as well as on radio and TV, resulted in more than 130 publications.

And on 12 September, Westfield Centro’s official birthday, the anniversary summer culminated in a grand finale: fans and guests celebrated at the Rudolf Weber ARENA with an anniversary concert featuring ClockClock and DJ David Puentez.