Westfield Ruhr Park: PR- & influencer event

/ A DIY blogger event for a good cause

The PR activity at a glance

Client / Westfield Ruhr Park
Objective / Generate attention among a young, trend-conscious target group & position Ruhr Park as an attractive place for shopping and experiences.
Industry / Shopping centers / retail
Target group / B2C, shoppers from Bochum & the surrounding region
Use / Local press, PR, social media

The situation / 

Westfield Ruhr Park in Bochum is Germany's largest open-air shopping center. The social media channels of regional influencers are an important communication channel for Westfield Ruhr Park to reach its younger target group.

The task / 

With a DIY Blogger Bazaar, Westfield Ruhr Park has created an event format that brings digitally renowned influencers into the analog world of shopping centers. zerons' job: to organize the event, coordinate with the influencers, and extend the DIY Blogger Bazaar through PR and press relations.

The implementation / 

Visitors to Westfield Ruhr Park were able to purchase handmade products ranging from children's fashion to jewelry and decorative items at 14 stands. A portion of the proceeds went to charitable organizations in the region. Together with two influencers, zeron organized the blogger bazaar, looked after the influencers and exhibitors before, during, and after the event, and invited local media and journalists to Westfield Ruhr Park.

The result / 

An event for a good cause that attracted large crowds and raised a significant amount of money. And what else? Numerous social media posts and press reports, as well as a professional aftermovie that generated additional reach.