Henkell Freixenet: DIY cooperations
/ Cheers & Crafts: DIY projects inspired by sparkling wine and more
The influencer cooperations at a glance
Client / Henkell Freixenet
Objective / Creation of content for PR and social media
Industry / Food & beverage
Target group / B2C / Food, living, lifestyle and women's media, DIY enthusiasts
Use / Consumer press, social media
Henkell Freixenet, the world's leading sparkling wine producer, offers a comprehensive range of products for connoisseurs with a diverse portfolio of sparkling wine, cava, prosecco, champagne, wine and spirits. The wide range includes well-known brands such as Freixenet, Söhnlein Brillant and Kuemmerling.
Unique influencer campaigns that showcase Henkell Freixenet sparkling wines and spirits as a lifestyle statement and deliver real eye-catchers. The content is not only to be published on the influencers' social media channels, but also used for press relations.
Integrating Henkell Freixenet products into original DIY projects. Whether accessories designed to match limited-edition bottles or Christmas name tags for champagne glasses – with the right feel for brand storytelling, zeron develops creative ideas and lets influencers implement their own interpretations.