Henkell Freixenet: DIY cooperations

/ Cheers & Crafts: DIY projects inspired by sparkling wine and more
 

The influencer cooperations at a glance

Client / Henkell Freixenet
Objective / Creation of content for PR and social media
Industry / Food & beverage
Target group / B2C / Food, living, lifestyle and women's media, DIY enthusiasts
Use / Consumer press, social media
 

The situation / 

Henkell Freixenet, the world's leading sparkling wine producer, offers a comprehensive range of products for connoisseurs with a diverse portfolio of sparkling wine, cava, prosecco, champagne, wine and spirits. The wide range includes well-known brands such as Freixenet, Söhnlein Brillant and Kuemmerling.

The task / 

Unique influencer campaigns that showcase Henkell Freixenet sparkling wines and spirits as a lifestyle statement and deliver real eye-catchers. The content is not only to be published on the influencers' social media channels, but also used for press relations.

zeron's idea / 

Integrating Henkell Freixenet products into original DIY projects. Whether accessories designed to match limited-edition bottles or Christmas name tags for champagne glasses – with the right feel for brand storytelling, zeron develops creative ideas and lets influencers implement their own interpretations.

The result / 

A successful combination of DIY trends and brand communication: zeron works with influencers to create versatile, high-quality content that inspires followers and provides the press with a wow factor.