The cheese dairy Loose is the market leader in sour milk cheese, and its flagship brand Quäse is particularly popular with a young, fitness-conscious target group. This is because sour milk cheese naturally contains a whopping 30 per cent protein and only around 0.5 percent fat.

Development of a PR and content campaign to increase brand awareness and popularity of Quäse as a pure treat, but also as a recipe ingredient, while appealing to a younger target group.

zeron designed a wide-reaching content campaign with the cross-media platform Kitchen Stories, for which we created three creative Quäse recipes. At the heart of the influencer and social media campaign was a hosted video featuring influencer and Quäse ambassador Laura, aka @bigmamasjourney. Two additional recipes and a valuable article on the topic of protein were shared on social media, the website and in the app.