WENKO: PR tool “Home Story”

/ Home Stories by WENKO: Content with long-term impact
 

The Home Stories at a glance

Client / WENKO
Objective / Increased media awareness and clippings via a new PR tool
Industry / Consumer goods / household goods
Target group / Living and lifestyle media
Use / Product and brand PR
 

The situation / 

With over 5,000 innovative product solutions for bathrooms, kitchens, laundry, and living spaces, WENKO continuously delivers “the better idea”. Every 1.05 seconds, a WENKO product finds its way into a physical or virtual shopping basket.

The task / 

To place the many branded products in an eye-catching way in living and lifestyle media, to showcase WENKO's product diversity, and to generate maximum awareness among journalists.

The idea and implementation / 

zeron develops a new PR tool for WENKO: “Home Stories.” WENKO's own editorial service, which has a different focus in each issue, from “Beautiful Bathrooms” to “Nature Love” to “Saving Essentials.” The content of each Home Story: numerous stylish and useful products that fit the main theme, including photos and short product teasers for editors — for quick and easy download.

The result / 

A popular source of inspiration for editorial teams with a long-term effect, because even after one or two years, there are still clippings based on a past home story. And: With the home stories, we reach significantly higher-quality media. This shows that the new PR tool encourages people to save it and that the format is well received.