The Söbbeke organic dairy has been producing high-quality milk and dairy products in the best organic quality for over 36 years. Year after year, it brings delicious new products to the market: from seasonal fruit yogurts to special cheese specialties. But Söbbeke also has numerous other topics worth discussing: whether it's its organic quality standards, its high standards of animal husbandry with significantly more pasture land than required by the Bioland guidelines, or its commitment to charitable donations.

To manage all of Söbbeke's PR and press relations as an external press office and first point of contact for media and journalists from the consumer and trade press.

zeron creates topic plans, writes and regularly sends press releases to relevant trade and consumer media outlets to inform journalists about new products, limited editions, recipe ideas, and point-of-sale promotions. It also responds to press inquiries, maintains contact with editorial offices, and advises Söbbeke on all PR matters — in close cooperation with the marketing department. This is because Söbbeke does not have its own press office. That's zeron's job!