Henkell Freixenet: Recipe cooperations
/ Versatile recipe ideas for delicious moments
The cooperations at a glance
Client / Henkell Freixenet
Objective / Creation of content and recipes to inspire target groups and increase frequency of use
Industry / Food & beverage
Target group / B2C / Consumers between the ages of 25 and 49 who love creative recipes and are open to new uses.
Use / PR, social media, influencer relations
Henkell Freixenet is the world's leading sparkling wine producer with a broad brand portfolio for sparkling wine, still wine and spirits. Brands such as Freixenet, Söhnlein Brillant and Mangaroca Batida de Côco stand for special moments of enjoyment – pure or as mixed drinks.
Inspiring the target groups of the individual brands with creative recipes and demonstrating the versatility of enjoyment.
We ask selected influencers to develop original recipes for the Henkell Freixenet brands, stage them and shoot them – in line with the brand values. zeron's job: coordinating influencer collaborations – from influencer screening to story development, briefing and coordination to evaluation. What we value most: a perfect brand fit and first-class quality of content, recipes and photos.
Inspiring recipes that give us a wide reach on social media and that we can also use as valuable content and in press releases for product and brand PR. Food and lifestyle media love to feature these recipe creations!
