Henkell Freixenet owns numerous well-known sparkling wine and spirits brands such as Freixenet, Henkell, Mionetto, Fürst von Metternich, Mangaroca Batida, Gorbatschow and Licor43, to name but a few. zeron is responsible for brand and product PR for these brands. Especially during peak seasons such as summer or Christmas, there is a lot of product news and recipe inspiration to share.

Bundle seasonal topics and showcase the Henkell Freixenet brands in the best light possible. The aim here is not to flood editorial offices with a multitude of individual press releases, but to provide them with relevant and attractive content in a condensed form – in a format that inspires them and offers them real added value.

A cross-brand content mailing with striking product and mood photos as well as bite-sized news snippets in a look and feel that whets the appetite for more and is perfectly tailored to the needs of journalists in the food and lifestyle press in terms of theme and content: a combination of product information, recipe and usage tips, and brand messages.