glasstec is the world's leading trade fair for the glass industry. It takes place every two years in Düsseldorf. In 2024, 32,000 trade visitors from 126 countries and a total of 1,257 exhibitors from 49 countries attended glasstec. The aim of the trade fair is to showcase the latest technologies, trends, and innovations along the entire value chain of glass manufacturing and processing.

To produce content on technologies, trends, and innovations for the website, LinkedIn, Facebook, and X that reflects glasstec's leadership position and is equally relevant for trade visitors, journalists, and exhibitors. To position glasstec as the world's leading trade fair for the glass industry.

zeron develops a content strategy for glasstec, defines content categories and KPIs, and populates the channels website, LinkedIn, Facebook, and X month after month with various topics and content formats — from interviews and profiles to specialist articles, facts and figures, and information for exhibitors and visitors. Researching topics, writing captions, and creating videos and visuals are all the responsibility of zeron. The same goes for content production during the trade fair with a team of four.