Glass recycling saves energy, conserves natural resources and the environment, and supports the circular economy. However, although Germans achieve a high rate of waste glass disposal, items that do not belong there still too often end up in the waste glass, from light bulbs to porcelain cups. Such foreign materials can disrupt the recycling process and impair the quality of the recycled glass.

Design and implementation of an attention-grabbing PR campaign that educates consumers about proper glass recycling. Taking into account heterogeneous target groups. Addressing them via digital and analog channels.

An awareness campaign centered around the website www.was-passt-ins-altglas.de. Here, consumers can find information on proper glass recycling. The simple message in words and images: YES & NO. We provide local authorities and waste management agencies with advertisements, posters, and information brochures in four languages. We distribute collection tips via press releases. We have also launched the annual Glass Recycling Day, supported by the Federal Ministry for the Environment and Consumer Protection (BMUV).