NADLER, known for its high-quality fish delicacies, embodies excellence and enjoyment. Among other things, the brand stands for tried-and-tested fish classics, but also continually inspires with new, delicious creations.

Development of a wide-reaching PR campaign to coincide with the launch of plastic-reduced packaging. The goal: to use communication to appeal to a younger target group, inspire them to enjoy the products, and strengthen the NADLER brand's image in terms of innovation.

We design a PR campaign focusing on quick after-work meals—a relevant consumption occasion for the target group, who want to combine enjoyment and simplicity. The package includes influencer collaborations, seasonal press releases, and a specially created landing page on Eat Smarter. The content: inspiring 5-minute recipes, tips for quick after-work meals, and, of course, a reference to the delicious treats in the plastic-reduced packaging.