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TUFFI: Solidarity campaign
/ TUFFI loves North Rhine-Westphalia: PR campaign in the spirit of solidarity
The solidarity campaign at a glance
Client / TUFFI
Goal / Position TUFFI as a regional love brand with a sense of responsibility
Industry / Food & Beverage
Target group / B2C / End consumers
Measures / Local press, PR, social media
In 2020, the coronavirus dominates life and media coverage. People and families are falling into hardship — financially too. The willingness to help is enormous; companies and brands want to do their part as well. This includes the regional brand TUFFI, which has its roots in North Rhine‑Westphalia (NRW).
Development and conception of a PR campaign through which TUFFI positions itself as a committed regional brand that supports its home state of North Rhine-Westphalia and the people who live there.
Under the slogan “TUFFI loves North Rhine-Westphalia,” zeron is launching a PR and solidarity campaign. The focus is on a collaboration with Aktion Lichtblicke e.V., which helps families in need in North Rhine-Westphalia. TUFFI is donating €50,000 to an emergency aid fund and extending the charity campaign at the point of sale. zeron is supporting the PR campaign with high visibility and reach through a collaboration with Radio NRW, press relations, and social media.