November 2021 / zeron turns Trendtag Glas into a hybrid event

The container glass industry’s sector event, Trendtag Glas, took place on 18 November with 2G Plus restrictions (vaccinated or recovered plus negative test) in the amazing setting of Paulaner am Nockherberg in Munich. The event initiator is Aktionsforum Glasverpackung, and every year it invites representatives from the food and beverage industry as well as retailers to attend.

Following established tradition zeron collaborated with Aktionsforum Glasverpackung to design Trendtag Glas: from location sourcing to programme development, speaker management and event organisation. Several leading experts agreed to be speakers at this year’s Trendtag Glas. The first to address participants on the subject of “Successful by Chance” was Vince Ebert, best-selling book author, scientific cabaret artist and physicist. The interesting Nestlé, Almdudler and Hengstenberg cases proved to be very popular, and the audiences also enjoyed the presentation on lessons learned from the COVID-19 crisis by Dr Wolfram Weiner, famous publisher of the Cicero magazine, publicist and TV personality. Last but not least, Hanna Kehl from GfK delivered some informative retail figures and a 2022 trend outlook. One thing that made the 2021 event unique was the hybrid format, which meant that Trendtag Glas was additionally live-streamed into the offices of the online participants.

The feedback has been very positive! All participants were pleased about how the event went – both people attending in person at Paulaner am Nockherberg and online participants. And the client was full of praise for the ‘excellent organisation’!