March 2025 / zeron supports the communicative launch of the Lieken app

We bring a breath of fresh air to Lieken's internal communication: the bread and baked goods manufacturer's new employee app has been in use since March - and zeron accompanied the launch with a creative internal communication campaign right from the start.

We used eye-catching, colourful posters and placards, including a QR code and colourful roadmap, to make the introduction of the app visible in all seven plants and in the administration department. Because not everyone in production plants has access to a computer. Our goal? To reach all employees and show them how easy it is to use the app and the benefits it offers - from the first scan and successful login to the informative and inspiring articles. Clearly understandable messages and a modern design in Lieken's CI colours make it possible.

But zeron is also active in Lieken's internal communication beyond the launch: our monthly editorial plan provides exciting content - from fun facts about the baking trade to surveys and interesting facts about bread, toast and more. Always with the right visual, of course. The app is not only a practical tool, but is also developing into a real communication hub for all Lieken employees.