November 2024 / zeron relaunches recycling campaign ‘What fits into used glass?’

A breath of fresh air for used glass recycling: with the relaunch of the campaign ‘What fits into used glass ... and what doesn't?’, the glass recyclers' initiative is focussing on clear messages and modern design. zeron has revised the concept, text and design, creating a new campaign that is eye-catching, informative – and very striking.

The focus is on concise yes and no visuals that show what type of glass can be recycled - and what can not. This makes it clear to consumers at a glance: container glass is perfect for recycling, but crockery and the like are not. With easy-to-understand messages and a fresh look, the campaign encourages consumers to separate their glass correctly - because this is the only way to conserve resources and protect the environment.

The centrepiece of the campaign is the website www.was-passt-ins-altglas.de, which features helpful information on the topic. It is complemented by posters, brochures in several languages and even teaching materials. A concept that clearly shows that recycling can be so simple. And we say: YES!