September 2019 / zeron directs the "Trend Day Glass"

On 17 September Aktionsforum Glasverpackung hosted the 13th Trendtag Glas in Cologne for representatives of the food and beverages, filling and retail industries. As usual, zeron was entrusted with the planning and organisation of the event, including programme design, speaker sourcing and event management. This year’s key speaker Ranga Yogeshwar provided some interesting observations on the digital transformation and the opportunities associated with artificial intelligence.

TV weather presenter and author Claudia Kleinert talked about the impact of charisma on personal and professional success. There were exciting insights from the three business cases Coca-Cola, Heineken and startup Little Lunch, and Dr Robert Kecskes from GfK detailed the latest trends in the packaging market from a consumer perspective. At the evening event with award ceremony at a Rhine-side location in Cologne, three companies were presented with the glass ‘Produktinnovation in Glas‘ award. It was an informative event that went down very well with participants, and a complete success for Aktionsforum Glasverpackung – and the zeron team, of course.

Click here for some more Trendtag Glas impressions.