December 2021 / zeron brings bloggers to Ruhr Park Bochum for a DIY bazaar
Influencers and their social media channels are an important mouthpiece for Ruhr Park Bochum. On 22 November Germany’s biggest open-air shopping centre held its first DIY blogger bazaar with the two influencers Christa Buck (@_christelle____) and Kira Claßen (@kiralucas2019). It was an event that brought the digital social media and analogue retail worlds together. Visitors had the opportunity to browse an array of products at 14 stands, all hand-crafted by the bloggers and various other exhibitors – from children’s fashions and toys to jewellery and decorative articles. It was the perfect place to discover creative ideas, hand-made Christmas gifts and home decor items – as well as to meet the popular influencers in person.
The event additionally contributed to a good cause by donating five percent of the proceeds to regional non-profit organisations. The result: social media postings, press clippings, numerous visitors and around EUR 2,000 funds raised. And the intention to repeat the project.
Summing up: The pre-Christmas craft market was an all-round success that generated a great deal of interest – from both exhibitors and shoppers.
The organisation of the event, the hosting of the bloggers and the press enquiries were all in zeron's hands.