On 1 October 2019 the innovation team at the Düsseldorf University of Applied Sciences (IIDE) launched the very first TRYDAY. This is a day when companies, institutions and other organisations in Düsseldorf and the surrounding area are encouraged to try something new – from a job swap to new canteen food to a mobile phone detox. The aim is to promote innovation in the region and get people thinking outside the box.
To provide focussed PR for the TRYDAY and work with the local press to encourage companies in the region to support and get involved in the initiative.
Giving TRYDAY a face: zeron secured a reliable patron in Düsseldorf's mayor, Thomas Geisel.
Using PR to promote TRYDAY: with press releases, a launch event for journalists, interview placements, case studies in the local press and a radio collaboration, zeron made sure that TRYDAY was the talk of the town in Düsseldorf and Mettmann.
A day full of fresh ideas and inspiration, proving that innovation doesn't have to be complicated or costly and that simply looking at things differently can lead to new approaches. Plus, a large number of articles – both in print and online.