Holi Festival of Colours: event PR

/ Ready, steady, colour!

The situation / 

Three men from Berlin wanted to inspire people by importing a traditional Indian colour festival to Germany.

The brief / 

To raise awareness for the festival and initiate ticket sales in a very short time frame.

zeron’s role / 

We branded the Holi Festival Of Colours and ensured that it received widespread media coverage throughout its German tour by
/ organising an online kick-off press conference
/ handling local PR and media partnerships
/ hosting of TV, print, online and radio journalists during the events

The result / 

The Holi Festival Of Colours was a complete success, with more than 250,000 colourful visitors in 21 European cities, over 550,000 Facebook fans and almost 3,500 media reports!