Kikkoman Naturally Brewed Soy Sauce in the traditional bottle is the world market leader, but even the number one brand needs some new input from time to time.

To generate new media and consumer awareness.

How do you improve a bottle that’s on display in the Museum of Modern Art? By designing a new limited edition. The stylish limited edition bottle was flanked by a promotion website, a design competition, press relations activities, media partnerships, POS promotions and much more.