Kikkoman: PR tool recipes

/ With delicious recipes.

The situation / 

Kikkoman wants to whet people’s appetites for soy sauce and show them that it’s a great seasoning for all kinds of foods, not just Asian dishes.

The brief / 

To create recipes for the website and the media.

zeron’s role / 

Experience shows that the media love recipes. And recipes are especially popular when they reflect seasonal or current trends. We develop the recipes in collaboration with external professionals. It’s always important to include instructions on how to make the dishes, information about calorific content and, of course, a practical test and an appetizing photo! Professional food stylists and photographers create impressive photos of the dishes that also showcase the product.

The result / 

Our Kikkoman recipes achieve circulation figures of several millions year after year.