When a crisis hits, there are many things to manage and organise at the same time. Being well prepared in terms of crisis communication saves time and stress. When speed is of the essence, clear crisis guidelines and a well-structured crisis checklist are needed to guide the crisis team or those responsible.

Design of a crisis manual that guides the crisis management team safely through the crisis and crisis communication in the worst-case scenario.

zeron defines three to five crisis scenarios for each customer and uses these to create a crisis manual – structured in a practical checklist format. The PR package ‘Crisis Manual’ includes: general guidelines for crisis situations and crisis management teams, a decision matrix for crisis communication, various to-do lists and checklists, as well as master texts for press statements, press releases, social media posts and employee information.