PRIMAGAS: Crisis simulation

Tough crisis training for serious emergencies

The crisis simulation at a glance

Client / PRIMAGAS
Objective / Anticipate the worst-case scenario, practise for emergencies
Industry / Energy
Target group / Crisis team
Use / Crisis PR
 

The situation / 

PRIMAGAS is one of Germany's leading suppliers of liquefied petroleum gas. Preventive crisis PR is a high priority within the company. For this reason, PRIMAGAS conducts crisis training every two years to ensure that the crisis management team and crisis team are well prepared for an emergency – which hopefully will never occur!

The task / 

Design and implementation of various crisis simulations for training purposes for and at PRIMAGAS.

The idea and implementation / 

In collaboration with PRIMAGAS employees, zeron develops crisis scenarios and prepares crisis training with military precision and a meticulous plan – everything from fake social media posts to the sudden appearance of a TV crew at the company to an angry phone call from the mayor is included. The crisis team must prove itself during the crisis simulation.

The result / 

Sweaty hours for the crisis management team and an excellent opportunity to rehearse for an emergency and learn a lot in the process.