October 2020 / zeron designs crisis simulation for PRIMAGAS
Organisations across all sectors of industry should ideally be 'crisis ready'. But how can get their crisis management and communication skills in shape? One of the best approaches is crisis simulation with the most realistic possible scenarios. zeron planned and implemented a crisis simulation with military precision for PRIMAGAS, one of Germany's leading suppliers of liquid petroleum gas, as well as providing on-site support during the two-day event.
Two crisis scenarios were developed for the simulation - a media image crisis and a technical accident. The PRIMAGAS crisis team then spent two days practicing, testing and optimising a detailed crisis plan. Both scenarios were completely enacted - with "real" journalists, concerned employees, customers and authorities. zeron had two roles to play: organiser and external press office. The latter has also been our real-life function since 2019 ;-)