November 2025 / zeron makes Trendtag Glas 2025 a source of inspiration

How do you bring together decision-makers from the food and beverage industry as well as the packaging and glass industry, provide relevant inspiration and at the same time create space for exchange and networking? At the now legendary annual Trendtag Glas. For our client, the Aktionsforum Glasverpackung (Action Forum for Glass Packaging), zeron, as a PR agency, once again designed, organised and implemented this year's event for the container glass industry – from the programme and planning to on-site event management.

Around 200 participants attended the 18th Trendtag Glas on 13 November 2025 in the coal bunker at Motorworld Munich. We were able to secure Prof. Dr. Dr. h.c. Clemens Fuest, President of the ifo Institute, as the keynote speaker. His presentation on economic challenges struck a chord with the audience. The programme was complemented by shopper insights from YouGov Shopper / GfK, practical case studies from Completeorganics and Carl Kühne KG, and assessments of key future topics such as the PPWR. IT expert and Comedyhacker® Tobias Schrödel provided a special highlight with his presentation on cybercrime.

And so, in 2025, zeron once again succeeded in making Trendtag Glas the industry event of the year: with strong locations, relevant topics and forward-looking impulses for the industry – and, above all, enough space for exchange and networking.