The PR industry recorded a positive development in the market in 2023 despite the downturn in the German economy - this is the result of the PR Ranking 2024 by Gerhard A. Pfeffer. 82 PR agencies took part this year and eagerly awaited the publication of the ranking. Now the results are in.
zeron also submitted figures again and is ranked 57th out of a total of 82 in the current ranking. Although income fell slightly to 1.7 million euros, the Düsseldorf PR agency once again made a leap forward and even landed in the top 60. Last year, the PR ladies were still in 62nd place. ‘The economic situation left a very slight mark on zeron,’ said agency head Vivian Stürmann, explaining the slight drop in income. ‘We are all the more proud to have achieved such significant success despite the challenges and to have even moved up in the rankings. This makes us confident and motivates us to continue to give our best.’
Further information on this year's Pfeffer Ranking can be found here.