June 2024 / zeron connects journalists and exhibitors at glasstec Preview

Bringing important trade journalists together with exhibitors ahead of glasstec in October 2024 - that was the aim of the glasstec Preview, which took place for the second time since 2018.

Numerous exhibitors and media from all over the world met on 13/14 June to discuss innovations and trends a few months before the world's leading trade fair for the glass industry. The event began with a relaxed get-together the evening before at Otto's Skybar in the Lindner Hotel. There, the participants were able to get to know each other in a relaxed atmosphere. On the following preview day, the experts then chatted in two different talk sessions about everything that moves the glass industry and has PR relevance. In talk session #1 ‘Companies welcome Journalists’, journalists visited the exhibitors at tables, in talk session #2 ‘Journalists welcome Companies’ the perspective was changed and exhibitors had the opportunity to talk to the editors. A format that proved to be very successful!

Like in 2018, zeron was able to design the exclusive press and networking event, organise it in advance and accompany it on site. A perfect platform for networking and a successful kick-off for glasstec in autumn. And at the same time, we produced some content for the glasstec social media channels. A nice side effect 😊. It was fun.