March 2026 / zeron brings SHK+E ESSEN to Instagram

From the exhibition stand straight to your feed: Messe Essen’s SHK+E ESSEN is the trade fair for sanitation, heating, air conditioning and electric professionals in western Germany and the Benelux region. This industry gathering takes place every two years and, until now, did not have an Instagram channel.

Messe Essen wanted to change this and commissioned the Düsseldorf-based PR and content agency zeron to develop a social media strategy – as well as to handle ongoing content management.

In focus: formats that generate excitement for the trade fair, appeal to a younger audience and pave the way for SHK+E ESSEN: dynamic, visually striking and always closely connected to the crafts.

The highlight: From 17 to 20 March 2026, the zeron team was there in person, bringing the trade fair to life in real time on Instagram whilst simultaneously developing content to keep the momentum going until the next event. The aim was to build anticipation for the next SHK+E ESSEN in 2028 well in advance.

One trade fair, four days, a channel that delivers all year round – we’re looking forward to continuing our journey with SHK+E ESSEN! :-)