May 2020 / zeron goes "Together for NRW" with TUFFI
A new customer for zeron! TUFFI, part of FrieslandCampina, is a local milk brand from North Rhine-Westphalia. The brand has been around for over 50 years and its product range includes fresh and long-life dairy products, fresh organic milk, quark, cream and a variety of flavoured milk-based drinks. TUFFI is a well-known and popular brand in Germany's most densely populated federal state: 9 out of 10 people in NRW have heard of TUFFI and almost one-third of all households in NRW buy its products.
Now zeron and TUFFI have joined forces to support local people through the "Gemeinsam for NRW" project. The most spontaneous collaboration we've ever got involved in kicked off with a charity campaign designed and implemented by our PR and content teams, with our staff pulling out all the stops to make it a success. It all centres around a fundraising initiative for Aktion Lichtblicke e.V., an organisation that helps families in the region who are experiencing financial hardship. As a prominent local brand, TUFFI feels a strong connection to North Rhine-Westphalia and its citizens, and was keen to help, so zeron came up with an idea and a concept.
The "Gemeinsam for NRW" campaign is being run online and digitally, and TUFFI is using its product packaging to encourage additional donations. zeron is assisting TUFFI by providing PR, media and social media expertise. We think it's a very cool initiative!