March 2024 / zeron and Das Örtliche make small businesses stand out

Almost everyone knows it: Das Örtliche. With over 800 million search queries per year via digital and analogue channels, it is still one of the leading business directories in Germany today. The mission of Das Örtliche is to help local businesses in their region achieve greater visibility and reach. The business directory is now launching a strong campaign that does just that in a creative way: as an official partner of the DFB referees, Das Örtliche is making one of its two logo spaces on the referees' jerseys available to smaller local businesses - for matches in the 1st and 2nd Bundesliga and the 1st Women's Bundesliga.

A great campaign that we at zeron were able to support via PR after winning this exciting job in a pitch. As PR professionals on the sidelines, we are supporting Das Örtliche in this unique campaign with a mix of classic PR work, advertorials, radio reports and the organisation of interviews in local media. Together with Das Örtliche, we are making small local companies stand out - also through PR. And that's really, really fun.