Federal Association of the German Glass Industry: Annual Report

/ An industry presented and represented in style
 

The annual report at a glance

Client / Federal Association of the German Glass Industry
Objective / Presentation and representation of the glass industry as an important economic sector 
Industry / Glass industry
Target group / Business and industry representatives, companies, politicians, and other key stakeholders and multipliers
Use / As a high-quality brochure in print/online and for the website

The situation / 

Around 80 percent of companies in the German glass industry are represented by the Federal Association of the German Glass Industry (Bundesverband Glasindustrie e.V.). The annual report is the medium through which the glass industry presents itself to important stakeholders year after year—and showcases its significance.

The task / 

Concept, text, editing, and layout of the annual report, published each year in print and online—informative in content, clearly structured, interesting in terms of additional content, and stylish in layout.

The implementation / 

Impressive examples from the portfolios of member companies, ranging from glass facades to delicate glass containers, represent the breadth and innovative strength of the glass industry. Exciting insights into production complement the facts and figures and underscore the importance of the industry. A well-thought-out color concept, concise icons, and graphics show how mandatory content can be transformed into a stylish visual experience.  

The result / 

A stylish annual report that is a permanent fixture for journalists, industry experts, business partners, members, and political decision-makers — and, despite complex figures, provides an easily accessible overview of the facts about the glass industry.