Aktionsforum Glasverpackung: Online newsletter “GLASKLAR”

/ Nothing remains unclear with GLASKLAR
 

The newsletter at a glance

Client / Aktionsforum Glasverpackung
Objective / Strengthening the image and positioning of container glass as a modern, high-quality, and sustainable packaging material, establishing it in the relevant set of packaging decision-makers
Industry / Container glass / food
Target group / Packaging decision-makers in the food and beverage industry, purchasers, member companies of the Aktionsforum Glasverpackung
Use / Association communication / information and image medium for the container glass industry
 

The situation / 

Glass is a high-quality packaging material for food and beverages, cosmetics, and pharmaceuticals. It provides plenty of material for interesting and exciting content — you just have to write it down.

The task / 

Design and creation of a medium that regularly provides the target group of packaging decision-makers and industry experts with information and inspiration, positioning glass packaging as a modern, high-quality, and sustainable packaging option and providing information about the association's activities.

The implementation / 

Set up of a quarterly online newsletter featuring industry insights, product news, facts and figures, interviews, and activities of the Aktionsforum Glasverpackung. zeron develops the topics, writes the texts, uploads texts and photos, and handles distribution management.  

The result / 

An innovative and informative online newsletter that the glass industry uses to stay in touch with its customers in the food and beverage industry — with high visibility and excellent reach.