Badische Stahlwerke (BSW) is one of the largest electric-steel plants in Europe. As part of its corporate communications strategy, it wants to present and position itself on LinkedIn as an important player in the industry, a sustainable company, a good business partner and employer, and an effective voice for issues affecting the steel industry.

Development of a social media strategy for LinkedIn, setup of LinkedIn profiles and ongoing content management as an extension and expansion of corporate PR and traditional press relations.

zeron's content strategy is based on two pillars: the Badische Stahlwerke company profile on LinkedIn and the profile of one of its managing directors there. Badische Stahlwerke posts news about the company, while the managing director acts as a corporate influencer, sharing his expertise and taking a stance on current issues. zeron develops topics for the two channels, writes the captions and organises image material for the posts. Naturally, this is done in close cooperation with the client!