Aktionsforum Glasverpackung: 'Trendtag Glas' PR event

/ With all the big names!

The situation / 

Aktionsforum Glasverpackungen initiated Trendtag Glas, an event that has since evolved into a firm fixture on the sector calendar. It’s where marketing and packaging decision makers go to hear all the latest news about glass and other sector-related topics.

The brief / 

To use Trendtag Glas as a platform to show food & beverage and cosmetic sector decision makers that the glass industry is right out there at the forefront, and that glass is unbeatable as a material and packaging.

zeron’s role / 

We’ve been designing the programme, engaging first-rate speakers and sourcing top locations for the event since 2008. We also take care of the catering and technology, and make sure that the event features exciting topics that interest the entire sector. Previous keynote speakers include Professor Ernst Ulrich von Weizsäcker, Dr Volker Hauff, Professor Claus Hipp, Professor Klaus Töpfer and Professor Hans-Werner Sinn. We’ve also had experts such as brain researcher Dr Hans-Georg Häusel, GfK expert Günter Birnbaum and trend researchers Dr David Bosshart and Andreas Steinle as speakers. The zeron team is on hand at the event to ensure that everything runs smoothly, and zeron also organises the informal after-event get together. 

The result / 

Trendtag Glas is now a popular sector event that attracts around 160 participants every year. The visitors love the concept and more than 90 percent of them rated the event as ‘very good’ or ‘good’. It also generates enthusiastic press coverage.