Aktionsforum Glasverpackung: Industry Award ‘Product Innovation in Glass’

/ Award-winning: Innovative glass packaging from the food and beverage industry
 

The industry award at a glance

Client / Aktionsforum Glasverpackung
Objective / Positioning glass as modern, innovative packaging
Industry / Container glass / food
Target group / Trade media and packaging decision-makers in the food industry
Use/ Press relations B2B, corporate PR, newsletters, LinkedIn
 

The situation / 

Glass is a versatile material with many advantages. Companies that package their products in glass are making a good choice for the environment and taste. What's more, the industry is highly innovative. Aktionsforum Glasverpackung wants to recognise and reward this.

The task / 

Positioning glass as a modern, innovative packaging material for food and beverages and raising awareness of glass among packaging decision-makers through PR and trade press.

The idea and implementation / 

zeron has created the industry award ‘Product Innovation in Glass’, which annually honours new food and beverage products packaged in glass. An independent jury selects the nominees and winners. The award ceremony takes place as part of Trendtag Glas, where an ‘audience favourite’ is also chosen. Perfect content for the corporate channels of Aktionsforum Glasverpackung and B2B press relations.

The result / 

Since 2014, the ‘Product Innovation in Glass’ award has been a prestigious industry award that is widely reported on in the trade press. Numerous companies have submitted their products for consideration for the ‘Product Innovation in Glass’ award.