June 2024 / zeron provides Westfield Rise with a media platform

Westfield Rise was founded in 2022 and is the in-house agency for media, brand experience and data partnerships of the French Unibail-Rodamco-Westfield Group. It acts as a one-stop shop for brands and media buyers to develop measurable campaigns on the best retail media spaces and platforms. Westfield Rise manages 19 shopping centres in Germany and Austria.

zeron won the pitch at the beginning of the year and has been supporting the young agency in everything the PR heart desires since June. The focus: creating awareness for Westfield Rise as a big player in the sector and as the right point of contact for the implementation of creative campaigns. To achieve this, we send out press releases, place interviews, develop cases or arrange for Westfield Rise to speak at important industry events.

What we particularly like: The Westfield Rise team has a great team composition - ten great female colleagues and one male colleague are almost as good as the 100% zeron female quota ;-)