February 2018 / zeron wins preview pitch for glasstec
zeron's a bit of an expert on glass. The Düsseldorf-based PR agency has been working for the Federal Association of the German Glass Industry and Aktionsforum Glasverpackung since 2006. So it had the right qualifications for the Messe Düsseldorf pitch that was announced at the end of 2017. The brief was to develop a concept for a press preview day at glasstec 2018. And then implement it!
The decision-making committee was impressed the most by zeron’s concept, so the agency is now organising the first glasstec preview. It will take place in June/July 2018 – a few weeks before the glasstec fair. The preview is a brand new component of this biannual event - the world’s largest trade fair for glass production, processing and products. And zeron is honoured to be organising it. 😉