On 9 June 2022 it was time for zeron to travel up to the nation’s capital, Berlin, to receive the German Brand Award at a festive gala venue. In 2022 alone there were 1,200 submissions for the award. The judges selected zeron as the winner in the category of ‘Excellence in Brand Strategy and Creation’ after being impressed by its outstanding and unconventional PR for Aktionsforum Glasverpackung.
Aktionsforum Glasverpackung has been with Düsseldorf-based PR and content agency zeron since 2008. During that time the zeron team has implemented a wide range of PR activities and campaigns for its client, including press relations, B2B/B2C PR and the now legendary ‘Produktinnovation in Glas’ award, the ‘Trendtag Glas’ sector event, the ‘Clever Shopping & Eating’ CSR campaign, the recycling education campaign, educational materials for teachers and pupils and the ‘Friends of Glass’ social media community, to mention just a few examples. Both the broad portfolio of activities and the sustainability aspect convinced the jury.
Agency director Vivian Stürmann was proud and delighted to accept the award, and it definitely won’t be the last one zeron wins ;-).
If you’re interested to know more, check out the jury presentation here.