The situation /
Taiwan may be a small country but it’s immensely innovative. And innovation is what TAITRA - the Taiwanese External Trade Development Council – wants to communicate to the rest of the world.
The brief /
To present medical technology innovations from Taiwan to the trade and business journalists at the Medica fair in Düsseldorf.
zeron’s idea /
A press conference at Medica as an opportunity to meet and engage with international journalists.
The result /
Numerous journalists from all over the world accepted the invitation to the press conference so they could discover what innovations Taiwan has to offer and conduct interviews. Feedback was very positive! And the press conference generated lots of clippings.