The situation /
Taiwan may be a small country but it’s immensely innovative. And innovation is what TAITRA - the Taiwanese External Trade Development Council – wants to communicate to the rest of the world.
The brief /
To present medical technology innovations from Taiwan to the trade and business journalists at the Medica fair in Düsseldorf.
zeron’s idea /
A press conference at Medica as an opportunity to meet and engage with international journalists.
