Nederburg Wines: blogger event

/ Tailor the food to the wine.

The situation / 

The tradition-steeped Nederburg Estate, South Africa’s most prized name in wines, is firmly established and internationally renowned. It has now engaged celebrity chef Nelson Müller as a testimonial.

The brief / 

To raise awareness for and promote Nederburg wines in the blogger community - with the support of brand ambassador Nelson Müller.

zeron’s idea / 

We organised an event for selected food bloggers with the motto: “A glass of wine with Nelson Müller“, where the Nederburg wines were the real celebrities. It featured a several-course meal that Nelson had created for the event, inspired by the delicious South African wines, combined with an oenological presentation by Nederburg.

The result / 

15 inspired food bloggers shot a whole host of photos, asked lots of questions, wrote some fantastic blog content and put plenty of posts on Facebook, Snapchat, Instagram and Twitter.