The tradition-steeped Nederburg Estate, South Africa’s most prized name in wines, is firmly established and internationally renowned. It has now engaged celebrity chef Nelson Müller as a testimonial.
To raise awareness for and promote Nederburg wines in the blogger community - with the support of brand ambassador Nelson Müller.
We organised an event for selected food bloggers with the motto: “A glass of wine with Nelson Müller“, where the Nederburg wines were the real celebrities. It featured a several-course meal that Nelson had created for the event, inspired by the delicious South African wines, combined with an oenological presentation by Nederburg.
15 inspired food bloggers shot a whole host of photos, asked lots of questions, wrote some fantastic blog content and put plenty of posts on Facebook, Snapchat, Instagram and Twitter.