Lieken AG: change management

/ Building and sustaining trust is our daily bread.

The situation / 

Lieken AG is a traditional manufacturer of bread and bakery products in Germany and a leader in its market. It operates nine manufacturing sites in different regions and cities.

The brief / 

Even successful companies have to adapt to the future. And that has to be communicated in a transparent manner.

zeron’s role / 

We support the change management process with intensive corporate PR. The issues range from internal restructuring projects and the construction or closure of commercial bakeries to investments and HR changes. Trade and daily press are informed first hand via editorial meetings, press releases or statements. As external press office we are the main contact for journalists and always prepared to answer questions.

The result / 

The press publish our press releases and communicate our messages. We regularly place senior management statements and even interviews in the media.