Kikkoman: website content

/ Food content for the website – fresh on the screen.

The situation / 

Kikkoman is a global icon. The soy sauce market leader is an expert in the world of food, and not only does it manufacture premium quality soy sauces, it also creates delicious recipes and provides practical cooking advice.

The brief / 

To develop content for the website that interests and inspires both Kikkoman fans and other website users across a total of 14 countries.

zeron’s role / 

We screen the food world every day to find new topics for the Kikkoman website. Sometimes we publish content about seasonal highlights, unusual cooking tips, unconventional ingredients for new recipes or ideas for dishes to make with Kikkoman Naturally Brewed Soy Sauce. As the international lead agency for Kikkoman’s website content, we manage everything from topic sourcing to copywriting and content publishing with Typo3; for Germany and 13 other countries.

The result / 

In the many years we’ve been handling Kikkoman’s website content management, user numbers have grown consistently.